The Fashion ImageThomas WernerLabel: Bloomsbury Visual ArtsDescription: Great fashion photography at its best reflects and shapes the era in which it is made. Whether you are a student aspiring photographer or working professional building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers. Beginning with a history of fashion photography Thomas Werner offers advice on assembling your creative team casting models developing shoot concepts and producing photographs and fashion film for editorial and advertising. Professional practice including self-promotion social media set etiquette and fashion in a global context are also discussed. This is ‘how to’ at the highest level with interviews from working fashion photographers magazine editors producers fashion designers and more with around 200 color photographs that illustrate the fashion image at its best. With an extensive list of international resources including Instagram accounts and several assignments this book is an essential guide for fashion photographers and film makers.
