From the very first teasing riff and maracashake of Too Far Gone, the opening track of the album, the Swedish rockers make it clear your hips had better be ready to swing and your rockin039 boots ready to roll. Produced by renowned producer Sren Andersen, this is a record which brings the strut of the Sunset Strips glory days via Sweden, with a healthy dash of oldschool Guns N Roses, alongside spiritual ties to Aerosmith, Velvet Revolver and Hanoi Rocks.Theres a snap and vigour in Velveteen Queen that is instantly exciting to the ears. Take the bounce and groove of the glampunk Talk or Walk, which boasts a huge choral hook and a snarling top lip of attitude. Meanwhile, Adrenaline is built around a razorsharp, singalong chorus, with riffs swinging low and hard. Yet theres also full ballad artistry on display with the soulful Chains, showing that Velveteen Queen can bring it down to strands of raw emotion.Make no mistake, while the influences on Velveteen Queen are clear, the approach, songwriting, and delivery is utterly fresh, packed with undeniable positive energy and rebel attitude. Theres a new generation of young glamtrash rockers craving The Greater Good, and Velveteen Queen confidently and successfully deliver exactly what they are looking for.
