For maximum lift with minimised damage thanks to the integrated Hair-Bond Technology With a NEW, gentler scent with less chemical odour and a dust free formula. - NEW Lightener 9+ (Blue). - 9+ levels of lift and clean blonde results. - Integrated Hair-Bond Technology that ensures reduced hair breakage by up to 90%. - Suitable for all hair techniques and hair types. - Intermixable with BLONDE EXPERT Ultra-Cool Booster on darker bases. Sustainability - Mono materials are now used instead of mixed, for optimal recycle. - Overall reduction of more than 70% of packaging weight. - Ease of transportation & storing. - Reduces size of waste as able to be folded flat.
