The Art of the Start 2.0Guy KawasakiLabel: Penguin Books LtdDescription: THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT SERVICE OR IDEA A SUCCESS.'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur small-business owner intrapreneur or not-for-profit leader there's no shortage of advice on topics such as innovating recruiting fund raising and branding. In fact there are so many books articles websites blogs webinars and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier cheaper and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team creating an awesome product or service and facing down your competition.
