A purple toning gel shampoo designed to neutralise brassy or yellow tones in natural, colour-treated, or highlighted blonde hair. It revives the brightness of blonde hair, making it appear pure, fresh, and radiant. Key Benefits: ✔ Neutralises unwanted yellow and warm tones for a pure blonde ✔ Refreshes colour between salon visits, keeping blonde hair looking fresh ✔ Hydrates and adds visible shine to hair ✔ Leaves blonde hair luminous, radiant, and revitalised ✔ Colour-Safe