The Classical Marketing BookAnthony TasgalLabel: LID PublishingDescription: What marketing lessons can we learn from the Greeks and Romans their mythology philosophy and vocabulary? In this book a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.Expect to be enlightened and enthralled by why “author comes from the same Latin word as “authority and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2000-year-old thinking many of which formed the foundations of our society today to provide creative and surprising insights into marketing and business today.
